RICHARD DOROMAL
Visual Design, Photography, Direction
Seth Kay
It was a refreshing time working with an artist like Seth Kay. What I mean by this is that he seemed to have a grip on where he wanted to take his brand. All he needed was the right people in place to help him take it there. I'd like to think I played my role in this regard. Here, I'm showcasing the artwork I proposed to Seth for an EP he released to set the tone for what was to come.
Original photograph taken in Crenshaw, Los Angeles, CA
Front Cover
I worked with Seth on this concept of "See U In LA". The meaning behind the title was that Los Angeles signifies an achievement in that having notoriety in an American city, rubbing elbows with the rich and famous was "making it" to a certain degree. A first step if you will. Seth also told me that he had had a conversation with someone about dreams and goals and one thing that stuck out to him in the conversation was that they had said "I'll see you in LA". So with that, this EP symbolized a declaration that he would achieve this goal someday.
Back Cover (Tracklisting)
This was the final product. A design that was moody with dark tones to contrast the always-sunny city of Los Angeles, California. The mood for me symbolized Seth's focus and determination to make his dreams a reality.
At present, Seth has a considerable buzz and record labels interested in California. He's also producing his own merch and has put out quality music and visuals since we've worked together. I'm selective for a reason and I'm grateful to have had a hand in this hip hop artists career.