Visual Artist, Richie Mcfly

Vancouver Canucks

Vancouver staple brand, Vancity Original teamed up with the Vancouver Canucks which I can only call a natural collaboration. The collection was to be reflective of the spirit of the sports franchise with a modern twist provided by the Vancity Original Brand. The result was a capsule collection that carried the flag of the storied hockey team with pieces that could be worn by a spectrum of fans for either the home team or the home team reppin'.

We were very fortunate to also collaborate with Mitchell & Ness who provided their signature garments including the long sleeve and snapbacks for this collection. The color palette chosen was to indirectly borrow from the teams original blue, gr… — We were very fortunate to also collaborate with Mitchell & Ness who provided their signature garments including the long sleeve and snapbacks for this collection. The color palette chosen was to indirectly borrow from the teams original blue, green and white and tone it down to a calmer shade. This lent itself to a more fashionable sense and wearability for on or off season whether you're a die hard or casual fan.

The results: We were very happy with the outcome of the pieces. Pictured here are a handful of the best sellers.

For this collection I was tasked to conceptualize the capsule, design each piece including graphics and color palette selection, select which Mitchell & Ness silhouettes to work with and execute the presentation.